Following a successful gathering in Seville, Spain, the World Football Summit (WFS) has announced a groundbreaking strategic alliance between Shanghai ICI Culture & Sports Co. Ltd., and Sino-Arab Sport Business Council (SASBC).
As the biggest platform dedicated to the football industry, the summit believes that football is a force that transcends sports and that its influence in culture, business, and even politics is profound.
The new alliance was built on three pillars of collaboration – connecting relevant businesses and other stakeholders of the sports industry, enabling collaboration between them, and creating opportunities for value-adding work and long-term partnerships.
“As we forge this tripartite alliance, our collective focus will be on these three pillars. This strategic partnership is a monumental step for WFS. Together, we aim to create a more interconnected and collaborative landscape for football businesses and organizations across diverse geographies. We are true believers in the power of football to bridge the gap between cultures, and this partnership is proof of it”, co-founder and director of World Football Summit Jan Alessie noted.
Stakeholders at the summit were urged to make a conscious effort to understand that football influences local culture, but local culture also influences football.
“As sport continues to globalize, there is an ever-present need to understand diverse territories grow. While in a world where views can be divergent, sports remain a facilitator of understanding, dialogues, and collaborations,” concluded Yihan HU, co-chair, and founder of SASBC.
